Starting an events planning business today is no joke. Not to discourage you, but the industry is experiencing growth for the past decade. Celebrations are now a thing people spend money on. In fact, serious party throwers do their best to make it an event to remember. A birthday bash may include elements like food stalls, souvenir stalls, a balloon house, a celebrity performer, and an events insurance to top it off.
But don’t get lost in all of the trends, instead focus on the following elements that can serve as the pillars of your events business:
Expertise
What are you good at? Determine this and you’ll find it easy to market yourself. If you think you shine in wedding planning and coordinating, then so be it. Instead of trying to be the expert on every event, focus on a niche you’ll definitely excel in (or maybe have more connections with).
Space
Managing an event space can be a plus to your starting business. This can be quite tricky because of the dilemma of having other services, like catering and lights and sound systems, in-house or outsourced. Before you decide, make sure to properly differentiate one another’s advantages and disadvantages to your business.
Costing
In an industry that has been booming for some time, it’s important to be competitive in your costing. From a business perspective, it’s crucial to keep an eye on your profitability. Be sure to have a justifiable reason for your price as haggling and other negotiations aren’t new in this line of business.
While investing in a new business may have its ups and downs, along with it comes knowledge and experience to better your venture. Don’t be afraid to take a risk by partnering with a trusted event insurance to back you up!
