One of the most rewarding jobs, in terms of monetary, is becoming an event planner. However, it is also considered as one of the most physically and mentally exhausting jobs. This only means that it will take a laborious effort into becoming an accomplished event planner. From weddings and birthdays to large conferences business expositions, an event planner prepares every important occasion and takes care of many aspects that define a successful event. If you are a beginner events planner or planning to build an event planning business, then it is best to check for this skillset so that preparation and execution run smoothly and according to plan:
Personal Skill Sets
Good At Time Management
Efficient time management skill is needed to design a successful event. An event planner will have time placements on a specific job such as buying supplies, securing administrative letters for a venue, approvals, and many more that are mostly tied up with the deadlines given by the client. Sometimes, the amount of work for more significant events is overwhelming – making time management as the most tedious job of an event organizer. It entails accurate timestamps with every job that is needed to be finished. Furthermore, you should monitor if the schedule is strictly followed in the event preparation or in the actual program itself.
Excellent Organizational Skills
Event organizers are known to be multitaskers. Even with a single event, there will be numerous activities that run through it. Keeping track of the status of each activity – while monitoring if your team is working with utmost diligence – is a daunting obligation. Plus, among all other things, you need to keep clients updated from all the workarounds of an event. This is laborious because too many responsibilities shouldered simultaneously. This is the main reason that having excellent organizational skills are needed for a hassle-free event.
Effective Communication Skills
Communication is key to an event planning business. Remember that there will other businesses such as yours, and they will also improve their pitches to get more clients. Persuasive communicative skills can keep clients coming. Knowing the right words to say at the right time, in an appropriate place, and to the right people should secure their ‘yes’ to make you an organizer to their events. This involves research on the nature of the event your client wants to happen and gauging your capabilities as an event planner. Proper negotiation with excellent communication and listening skills would make clients trust working business with you.
Technical Skill Sets
Own Gadgets for Your Business
It is crucial to have these essentials in event organizing a business: (1) Laptop, (2) Smart Phone, and a (3) Strong Wi-Fi. Believe it or not, having these three things can sometimes be enough in looking for potential clients, closing a deal, and managing your crew. Although the paper-based correspondence is still used today, a laptop can be a useful gadget for safekeeping important documents, presentations, and other files that have higher chances to be misplaced or lost in hard copies. Smartphones are also vital for consistent communication with point persons whenever an event organizer deems it relevant. More importantly, keeping strong Wi-Fi can help you maintain your organizations online.
Maintain Presence in the Internet
For all we know, most clients also find event organizers in social media. So maintaining your business’ presence in the net can be helpful. Moreover, it can promote your business efficiently than posters and fliers. Another advantage of integrating social media is you are able to do your job at the comfort of your home. Using Facebook, Twitter, and Instagram are reliable ways to boost your event planning business. If you have more time, creating a YouTube channel can also reach a wider set of clients and customers. Furthermore, you can also bring your business on the internet by building a creative website. Exhausting all the possible ways to build and maintain a presence on the internet is beneficial for marketing your services. Aside from that, exploring the advantages in the net can help you create beneficial networks such as suppliers and potential staff.
Be Computer Savvy
Being computer literate can help you a long way in the events planning business. It does not have to immediately turn to complex project management software because it is costly. Nevertheless, you can start to organize activity assignments in MS Excel or Google sheets, making the event centralized and shared to your staff. Schedule of tasks can also be categorized according to the specific people appropriate to do the job. Project and time management can be digitally accomplished using these simple software. In addition to that, MS Publisher can help create A4 handouts or brochures for promotional purposes. Being proficient with MS Office and other project management tools helps you organize better than doing things in paper and pen.
Even though event planners have excellent organizational skills, and it feels like a program can get through the day without interruptions, there are circumstances that still too unexpected for us to prepare from it. Fires, typhoons, and earthquakes are some unpredictable scenarios that can disrupt your event. In worst-case scenarios, it can even harm the people involved in the program such as audience, the clients, or the event organizers themselves. From this standpoint, it is important to acquire an Event Insurance Policy. Standard event insurance can cover property damage and bodily injuries from a third party. With a higher premium, it can even cover liabilities on food poisoning, products, and employers.
As a seasoned or an amateur event planner…
It is important that you take serious consideration of these tips to have good startup events planning business. It may take years to be an excellent event organizer. But with knowledge and preparation, you can thrive.