From drizzle to heavy downpour, it is evident that the rainy season is here. It is also a season of rest and hot chocolate. But as a businessman, there are many things to consider during incessant rains because it might affect your line of business adversely. Wise businessmen know that goods and services their company provides can sometimes be seasonal. Therefore, there is an urgent need for the best strategies to boost your business during the rainy season. Here are some few tips to consider:
Build Enticing Promos
You must have noticed the gimmicks every line of business does during any season. Back to school promo, summer promo, Halloween promo, and Christmas promo. And knowing the culture in the Philippines, Filipinos always want to grab things closest to being given free such as freebies from buying products. The law of demand states that the lower the prices, the higher the demand, at least in Philippine context. Take advantage of this long-standing consumer attitude, and create promos that are appropriate to the season, and enticing to the target market. If you make promotions attractive enough, even a customer enjoying a house vacation during a storm would want to purchase your product.
Use Social Media
Some entrepreneurs paste posters and tarpaulins on posts and freedom walls, but why not use social media to maximize promotion? Most of the businesses today are now on the internet because, in today’s time, most people have become virtual settlers. These netizens can only be reached if you bring your business on social media. Build a page for your brand or product and share it with friends that can also help you gather likes and followers. If you have more time, you can also promote your business through a YouTube channel. The rainy season makes people stay indoors and mostly immersed with their phones. Grab that chance to use social media, boost your apparel, food, and beverage, or any services at the comfort of your home.
Modify and Diversify your Brand
Since products can be seasonal, your sales may slump depending on the time of the year. For example, some apparel shops may focus on jackets and thick clothing when a rainy season commences. Businessmen should retrofit their products to what a customer need. It is noteworthy that seasons also affect customer purchasing decisions. When this happens, focus on the necessities of the customer during the rainy season by appropriately modifying and diversifying your products.
However, the Philippines is also known to be plagued with at least 20 storms a year. Some can be extreme and may cause harm to your business. In times of destructive typhoons, protecting your business should be a priority rather than boosting it. One best contingency plan is to get property insurance. Standard property insurance in the Philippines can help you cover loss and damage to the following:
· Business establishment
· Valued assets such as products and materials
· Stocks in trade, goods, and merchandise
· Business appliances, furniture, utensils, fixtures, and fittings
· Personal effects
· And others depending on the premium of the property insurance
Boost and Protect Your Business During Rainy Season
As a businessman, you have the responsibility to boost your products at any possible means. But it is also an essential obligation to protect it. The rainy season may offer dangers to your business, but it also brings opportunities. Make the most out of this rainy season.